Media Tacticians
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Our Foundation

Opening doors to careers most young South Africans never hear about.

The Media Tacticians Foundation is a registered nonprofit company (Reg. No. 2019/052312/08) built on a simple belief: talent is everywhere, but exposure isn't. We give young people and emerging media businesses the knowledge, skills and support to build real careers in South Africa's media industry.

Learner working a radio mixing desk in a broadcast studio
Media Education Programme

Showing learners the whole industry, not just the spotlight.

Most learners know media through its most visible roles: acting, presenting, news reporting. But media is a multibillion-rand industry, and some of its most rewarding careers happen behind the scenes.

Our programme works with learners in Grades 8 to 12, especially in communities with limited access to resources, like Phuthaditjhaba in QwaQwa. We introduce them to the full range of careers available and give them first-hand exposure to fields such as:

Learners on a tour of The Star newsroom
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Learners in a radio studio with a presenter
Why Media Sales Matters

Media Sales is one of the highest-paying careers in the industry, yet there's still no dedicated qualification for it. Most people learn it on the job, and only if they're lucky enough to stumble across it. We believe that's too important to leave to chance, so we make sure learners know this path exists before they choose their future.

Foundation team members in Media Tacticians Foundation caps
Black Media Workshops (BMW)

Helping Black-owned media businesses grow and thrive.

Through our Black Media Workshops, we support Black-owned media sales businesses that lack funding and resources. We provide the skills, guidance and practical support they need to become sustainable and profitable.

What's Next

We're building an online portal where learners can register, ask questions about the media industry, and get answers directly from industry experts, giving them ongoing access to the information that opens doors.

“
You don't know what you don't know. I stumbled across media sales early in my career while trying to work for an advertising agency. Little did I know I was entering one of the country's best-paying industries, one that catapulted me into my own media company, now generating millions of rands every year. It all started with something as simple as exposure.
Msizi Mazibuko CEO, The Media Tacticians
Msizi Mazibuko

Get Involved

Want to partner with us, host a session or support a learner?

Contact the Foundation